Client: Yogatastic 4 Kids

Challenge:

To create an identity to a kid-friendly yoga instructor whose studio and membership was growing rapidly.

Solution:

We had to put a face to this friendly instructor while appealing to her young target market so a fun, primary-coloured logo with children in yoga poses was the answer. We chose to further simplify the font and create fun “pose” shapes out of the letters that could house a graphic element. To continue with this whimsical tone, a play on “yoga-speak” for the tagline was explored for memorable signature line.