Tired of blending in?
Clarity‑first branding that makes you
memorable, trusted, and chosen.
IT WORKS.
Stand out with a brand that WORKS.
Stand out with a brand that WORKS.
Branding that starts with clarity & ends with a visual identity that WORKS
Does this sound like you?
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START-UP
You need credibility to attract investors, partners, and customers—but DIY logos and cheap design won’t cut it.
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SCALE-UP
Your brand is growing, but your visuals lack consistency, leading to confusion and lost opportunities.
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NON-PROFIT
You rely on grants and fundraising, but without a strong brand, your mission gets overlooked.
No matter where you’re starting, clarity comes first
We offer strategic branding for startups, scale-ups, and non-profits ready to build a visual brand that pulls in clients, attracts investors, and fuels growth
Our Work Speaks For Itself
Making IT-WORK for You in 4 STEPS
A clear, strategic pathway that takes your brand from uncertainty to unforgettable.
Each step builds on the last, giving you clarity first, visuals second, and long‑term consistency that actually sticks.
No guesswork. No overwhelm. Just a brand that finally works
Here’s what we create together:
• Brand Discovery & Strategy*
• Logo + Social Avatar
• Brand Tagline
• Brand Standards Guide (fonts, colour palette, logo lockups, usage rules and more)
*Now delivered through a guided Wayfinding Questionnaire + a focused review call to unpack insights and map your next strategic moves.
Step 1 - WAYFINDING QUESTIONNAIRE
A guided brand discovery questionnaire that brings clarity fast.
You fill it in, then we meet for a focused review call to unpack insights and map your next strategic moves.
* Step 1 is also available as a standalone offering for clients who want brand clarity without committing to the full IT‑WORKS process.
Step 2 - VISUALLY ORCHESTRATE
Turning strategy into visuals with custom logos, colours, typography, and brand assets built from your Wayfinding insights.
Step 3 - READY TO REVEAL
A clean, easy‑to‑use Brand Standards Guide that ensures consistency everywhere your brand shows up.
Step 4 - BUILD TO KEEP
A practical rollout plan that helps you launch confidently and stay aligned across every medium.
Ready to Elevate Your Brand?
Brand Safe Portal.
Keep Your Brand Assets Safe & Your Identity Intact.
Access your brand brands assets on the fly; fonts, colour codes, formats, textures, logos and avatars in one central hub with Brand Safe.
Protect your brand reputation
Maintain brand integrity
Access brand assets immediately
Store and organize
Download in one click
Marta Andrade, Brand Designer & Visionary
Marta Andrade is a visionary Brand Designer and founder of elleseven branding crafting strategy-first, visually stunning brand identities.
With 30 years of experience across top creative roles in Bermuda and Canada, she specializes in helping brands stand out through her proven “IT WORKS” process.
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More Than a Logo: We build visual brands based on strategy, not just a pretty design
Done Right the First Time: No endless revisions or cheap-looking results
Personalized & Proven: Unlike agencies, we offer direct, hands-on expertise—without the hefty price tag
Designed for Growth: Crafting growth-driven brand identities we maintain a strong partnership with our clients to ensure long-term success and adaptability
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We provide high-quality branding as a ‘ghost service’ for agencies & designers
• Overflow work? We deliver seamless, on-brand solutions behind the scenes
Confidential & reliable: Your clients, your credit—we just make the magic happen
Our Clients. Our Fans.
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When we took the leap to create our start-up we knew that branding would be a crucial part of our business' success. Hiring a professional like elleseven branding made all the difference to hit the ground running. The whole branding process was a great experience with Marta guiding us every step of the way. We now have a well-established brand with a unique identity in the health/technology space, making it easy for us to stand out from the competition & our brand is continually establishing trust with our growing customer database.
Heads Up, Scottsdale, AZ, USA
Dave Korsunsky, Founder -
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elleseven took on our branding project from strategy/discovery to final identity. And developed the key workhorse marketing pieces to get us out there & on the map in our industry. She delivered exceptional work, on time for the holiday season so we could greet our customers with our new professional look. We couldn’t ask for a better brand designer to partner with as we continue to develop our brand.
eOffice Contracting Services (USA)
Thomas Tshiamalenge , President -
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I was fortunate to meet Marta at a time when my company needed a talented freelance Graphic Designer to help out on several branding projects. Marta exceeded my expectations with her creativity and level of thought and attention she brought to those projects. Marta continues to assist me on several ongoing branding-related projects & elevates the level of creativity every time! I plan to work with her going forward, bringing her on to the team when Senior level Creative horsepower is required. Marta is easy to work and collaborate with, but will also defend her creative with a well thought out and articulated rationale. I would highly recommend Marta as an invaluable creative resource & branding expert.
Chris Noon Creative Inc.
Chris Noon, Owner -
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elleseven was a key player in winning our confidence to pursue creative services elleseven was able to provide strategic creative direction and simple solutions to our print, in-store and digital advertising pieces. These solutions are currently helping us shape and define our brand position. elleseven is easy to work with and delivers exactly what and when they says. elleseven is able to sift through ideas and suggestions to come up with the key points that need to be delivered. Their understanding of how business and brand are intertwined is a rare and much underappreciated skill. I highly recommend elleseven for any key marketing, advertising or creative role. Her expertise, professionalism and honesty will be an asset to any team.
Kitchen Stuff Plus
Cheryl MacLean, Director of Marketing -
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I have used many freelancers for overflow projects but none have come close to elleseven. Marta ensured she was in constant communication about our project and her availability which was a breath of fresh air. The creative component was a breeze as she just “got” it in terms of direction and nailing the tone, theme and feel of the client’s directive. Not to mention she is a kind, compassionate and patient person willing to go the extra mile. I will be working with Marta again.
Three Crowns Studio
Dana Castro, Owner -
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I have worked with Marta of elleseven branding, both as business partner and also as a client. She redesigned my company logo and brand and captured perfectly what I wanted to transmit. Also every time I have referred her to my clients she has delivered a superb product with a very professional and likeable approach. I recommend Marta with no hesitation.
The New IT
Marco Hernandez, Technology Strategist -
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I have to be honest, you guys have gone beyond my expectations!!! I love the way you have created a unique positioning for me using my chemist background + merging it with my current career in Real Estate. Love the logo you have created with nucleus in the centre and electrons circling around (gives me an image of me being in the centre and clients circling around me!!). elleseven design is coming along with me for the ride as I progress further down this road of rebranding myself...definitely my "Formula for success"
Re/Max
Jalaj Arora, Sales Representative -
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My eyes are watering ... I’m so beyond excited with what you’ve produced!! I’m so impressed how it is all tied together!!! I’m just blown away by how amazing this all looks. I love the layout and design, the story, the pictures...I can’t believe how it all came together! I love the new logo!! Thank you so so so much Marta & elleseven branding :))
Keller Williams
Natalie Grieco, Sales Representative -
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I’ve had the pleasure of working with Marta and elleseven for over 10 years and I can confidently say that she is truly talented at what she does. She has consistently exceeded our expectation while going above and beyond to ensure that we are completely happy – whether it has been a brand overhaul or a logo redesign, she is unmatched. She really understands the nuances of brand identity and how to use stunning designs to tell your story. Marta is one of those rare professionals who delivers on time, every time! It’s one of her superpowers. Her passion and dedication to her craft and clients is truly admirable that’s why I highly recommend Marta to anyone looking for exceptional talent to bring your brand story to life and getting it done on time.
AKB2 Small Business Marketing, Owner
Donor Drive for Dorothy (DD4D Charity), Chair
Dorothy Vernon-Brown -
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Working with elleseven branding was a game-changer forour nonprofit! They didn’t just RE-FRESH our logo—they captured our mission, energy, and heart in a brand that truly speaks to the kids and families we serve. Their thoughtful use of bright, engaging colours perfectly reflects the joy, inclusivity, and confidence we strive to instil in every young athlete. The bold yet welcoming palette makes our organization feel approachable and fun,helping us connect with more kids and families. Thanks to their creativity and attention to detail, we’re inspiring more young athletes every day
Sports Without Boundaries, Winnipeg,
MBGode Katembo, President & CEO
