Brand Refresh vs Rebrand: WHAT DOES YOUR COMPANY NEED?

A brand refresh is when a brand attempts to modernize its image while maintaining its core identity and strategy.

Typically your company is looking to refresh their identity & these elements would change:

• Logo

• Font

• Color Palette

• Brand Slogan

• Messaging & Tone

A rebrand is a complete overhaul of the brand's identity and strategy, typically done when the current brand strategy fails or is not applicable any longer.
Your brand's image, reputation, or market position no longer resonates with its target audience, or the brand wants to expand/grow/merge into new markets or product categories.

Typically your company is looking to rebrand by updating or redesigning:

• Brand Positioning

• Brand Values

• Brand Guidelines

• Mission + Vision Statements

• Logo

• Font

• Color Palette

• Brand Slogan

• Messaging & Tone

A successful company image is the KEY goal. And with a well-executed rebrand or refresh, you can position your brand to stand the test of time.
Change is good, and necessary during the business cycle of any company. So while it may take time to see the results, your brand’s ability to adapt will reap success in every way.