TOP 7 TIPS TO STAND BEHIND YOUR BRAND

1) DEFINE YOUR BRAND

• What are the VALUES and BELIEFS of your brand?

• Do you echo these in EVERY transaction?

• Are you clear?

• Requires any shift?

2) IDENTIFY YOUR STRENGTHS 

• Do you remind your clients of why you are UNIQUE?

• Why should people invest in your products/services INSTEAD of your competitors?

• Do you check in with clients for their thoughts on your business/services

3) KNOW YOUR TARGET AUDIENCE 

• WHO do you want to reach?

• HOW and WHERE can you best reach them?

• Do you speak to them clearly & with on-brand messages?

4) CREATE YOUR BRAND STORY 

• HOW do you tell ppl what you do and why you do it? 

• Can you recite your MISSION STATEMENT without reading it?

5) FIND YOUR VOICE 

• What TONE do you use to connect with your audience?

6) DESIGN YOUR LOOK 

• How do you represent yourself visually?

• Does your aesthetic (branding signals) communicate your story and values?

7) BE CONSISTENT 

• Is your branding consistent across all your platforms?

• Are you selling yourself as a complete “branded package”?

THIS CHECKLIST WILL HELP YOU STAND BEHIND YOUR BRAND – STICK TO IT & YOU WILL SHINE!