Why a TYPOGRAPHIC Logo works

A word mark logo is a type of logo that consists solely of text, typically the company or brand name, without any accompanying symbols or graphics. It focuses on the visual design and typography of the text to create a distinctive and recognizable brand identity.

When DR. ELIAS MARKOU, ND of Pure Balance Wellness a boutique clinic located in the heart of scenic Port Credit - Mississauga, met with elleseven branding he wanted to develop a personal brand for himself. Being the Clinic Director he was at the helm of Pure Balance yet, he still wanted the opportunity to establish himself as the expert that he was (Naturopathic Doctor, Registered Acupuncturist & Reiki Master) by just using his name & a signature tagline.

We worked through his BRAND JOURNEY using our 4-Step IT WORKS Process and together we were successful in developing a word mark & tagline that was simple and clear.

By relying solely on typography, his word mark logo conveys a clear and straightforward message, eliminating any potential confusion caused by complex symbols or graphics that may also be used or overused by other practitioners with a similar background.

If you are in need of a health practioner who is passionate about health & has comprehensive knowledge and prefer to take the “natural” route than Dr. Elias (and his team at Pure Balance) will get you on your health journey.

Check them out! Book your first appointment here: https://www.mypurebalance.ca