Client: Canada Computer Solutions

Challenge: To position this Technology Products company in the sea of others.

Solution: After a good competitive analysis using our “IT WORKS” branding process we were able to understand CCS’s position as being a more progressive technology products supplier. We then created a pictorial logo that communicated their innovation by using a 3-dimensional abstract representation of a computer-screen; a core product offering to the target market. Coupled with clean, sans serif fonts both in lower and uppercase and technology-friendly colours with a strike of boldness.

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